Sleep, wake, repeat. Read all about how our friends optimize their surroundings, unwind, and relax the mind for a good night—every night.


We sat down with Jayme & Jessica, the co-founders of sustainable beauty company, Everist, to talk about their nightly bedtime rituals.

Double, Queen, or King?

Jayme:  Queen, but I wish it was a King (hopefully soon!). 

Jessica: Queen, it’s cozy for two. 

Why is a good night’s sleep important to you?

Jayme:  I LOVE sleep. I have two young children so after years of sleepless nights it’s the most decadent, indulgent thing. I will never take it for granted. 

Jessica:  I do enjoy my sleep. My days are full on, so I’ve found I need to give myself permission to rest and recharge to be at my best. Or else a lot of coffee. 

How many hours of sleep do you get a night—or at least dream of getting?

Jayme:  I try for 8, but it is always broken up with little people moving in and out of the bed. 

Jessica:  I try for a good 7-8 hours. I used to be a bit of a night owl, but I try to get to bed a bit earlier these days, as 7am always comes too quick! 

Are you a dreamer?

Jayme:  I used to be when I was younger. Now not so much, but ideas do often pop into my head right as I’m falling asleep.

Jessica: No, I’m a pretty deep sleeper, that is once I fall asleep. I sometimes recall little fragments, but it's usually more the ideas from the night before flooding back in. 

What’s currently on your bedside table?

Jayme:  Books. Lots of them. 

Jessica:  Yes, books! Usually have at least 2 or 3 on the go at all times, then a notepad and a glass of water. My phone’s always there, but I try to keep it out of reach. 

Do you partake in any nightly routine before settling into bed?

Jayme:  I love baths. It’s my favourite place to read before bed because I can’t reach over and grab my phone if a distraction pops into my head.

Jessica:  I like to relax for an hour before bed with either a good book or Netflix show to just slow down my thoughts which helps me fall asleep. It can take so long when I don’t!

Tell us about where the magic happens—and by magic, we mean sleep. How do you optimize your sleep environment?

Jayme:  With young kids, I am not picky about where I sleep. Oftentimes they want me to lie down with them before bed and I end up falling asleep before they do. Funny enough, I have a hard time sleeping now when it’s too quiet! 

Jessica:  It’s our quiet, relaxing place. A comfy mattress, dim lights (including a dimmed alarm clock), and a sleep mask for when my husband insists to fall asleep to the low hum of sports in the background. 

If you feel a restless night coming on, is there anything you do to help get you through the night without waking?

Jayme:  If I’m restless, it’s because I’m anxious about something. Drinking magnesium powder before bed can help, as well as writing down an action plan for whatever I’m stressed about. 

Jessica:  It’s usually because I’m thinking too much as my mind loves to wander at night. Sometimes with my best ideas! I had to start jotting them down on a notepad by my bed to remind myself they’ll be there in the morning. It helps! 

What kind of pillows do you use to keep your head in the clouds?

Jayme:  Right now they are Casper. I am always on the hunt for the perfect pillow and cycle through lots of them. 

Jessica:  I love a good pillow too. Ours are currently Ralph Lauren, although still on the hunt for the one that’s just right. 

Last but not least, what is your number one piece of can’t-sleep-without advice?

Jayme:  Clean sheets. There is nothing better! 

Jessica:  Take a moment to relax and unwind right before bed. Then tuck yourself into some soft, breathable sheets. After a long day, you deserve it!